Identity, Graphic, Multimedia

Olay Dear Me Campaign

Unlike most campaign which features girls who fit into the glamorous category, we wanted to feature woman of natural beauty, who don’t fit into the category of perfection but the flaws which make them beautiful and perfect. The aim of this campaign is to tell woman to embrace their flaws and encourage them to enhance their beauty.
Love yourself, you are beautiful and there is nothing shameful about complimenting and pampering oneself to show appreciation and embracement.

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Lead: Quinny Vu
Copy Writer: Rakeeza Sheren
Post Production: Quinny Vu, Rakeeza Sheren, Angelia Ma, Yoketeng Sam
Video Editing: Quinny Vu
Winner of "P&G: Olay – Your Best Beautiful Campaign" 2014 Singapore